Why a music video?
Music and video go hand in hand. It is not a coincidence that every big artist has a music video with their hit song! Think about Thriller by Michael Jackson or BBHMM by Rihanna, those songs are global hits mostly by their amazing and mood setting music videos.
We also understand that fans need to see and emerge in the artist's life to become more connected to them. The fans need to see what they're talking about, to understand and feel like they feel.What is more perfect than a music video to accomplish that?